“Following in the wake of sustainable fashion, less-toxic makeup is now available everywhere from the drugstore (Physician’s Formula‘s new Organic Wear line) to makeup megastore Sephora.) But for a serious selection of the most toxin-free cosmetics, check out online retailers Kaia House and Futurenatural.” TheDailyGreen.com contributor Starr Vartan.
For all of us who don’t want to have to sacrifice sleek beauty for our eco conscious ideals, Josie Maran’s makeup line is the perfect fit. After a decade long contract as the face of Maybelline, Josie sought to fill a void in the market in a way that was closer to her personal philosophies. Launched in 2007, the line is positioned as “luxury with a conscience”. Prices range from $12 – $48 and offers great seasonal palette collections and there famous “bear wipes”, makeup remover wipes with polar bears on the packaging, reflecting the brands environmental respsonsibility. With each purchase of these wipes, a portion will go to support of the Natural Resources Defense Council’s Polar Bear SOS initiative.
Retailed in Sephora and at www.josiemarancosmetics.com.
